Context
Major public university implementing Smart Campus (IoT) strategy.
Challenge
Needed to direct user journey maps, product optimizations, and feature enhancements for ASU Smart Campus strategy.
My Role & Approach
Directed user journey maps, product optimizations, and feature enhancements for the ASU Smart Campus (IoT) strategy, launching customer-facing features in the official ASU app via vendor integrations.
Impact
Supported strategic decisions and program effectiveness; facilitated integrations impacting campus engagement; defined KPIs and created 100+ Tableau dashboards.
Solution
Launched customer-facing features in official ASU app through vendor integrations and created comprehensive analytics dashboards.
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